Digital Training2018-08-07T13:05:30-05:00

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DIGITAL TRAINING:  HOW IT WORKS

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Paid Search (a.k.a. Pay-Per-Click) Advertising
Display Advertising
Facebook Advertising  
Website Analytics

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The Go-To Guys will…

  • Help you develop a strategic marketing plan and advise on the best approach for your business.
    • In other words, should you do a paid search campaign, a display ad campaign or a social media campaign?
  • Set up your Google My Business account.
  • Set up your Google AdWords account. This includes:
    • Setting up ad campaigns.
    • Creation of ads.
    • Initial keyword research.
    • Keyword bid strategy.
  • Set up your Google Analytics account.
  • Connect your various Google accounts so they communicate.

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Once your Google accounts are set up and you are ready to launch your campaign,  Go-To Guys will proceed to train you on the basics of…

  • Managing your Google AdWords account.
  • Managing keywords and bid strategy.
  • Modifying current ads and creating new ads.
  • Understanding the results of your ads and campaigns using data.
  • Understanding how to read website analytics data and what it is saying.
  • Whatever else you need to know to become competent at digital marketing.

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LET’S GET STARTED

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We’ll do the hard stuff and train you on the easy stuff.

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