DIGITAL TRAINING: HOW IT WORKS
Paid Search (a.k.a. Pay-Per-Click) Advertising
The Go-To Guys will…
- Help you develop a strategic marketing plan and advise on the best approach for your business.
- In other words, should you do a paid search campaign, a display ad campaign or a social media campaign?
- Set up your Google My Business account.
- Set up your Google AdWords account. This includes:
- Setting up ad campaigns.
- Creation of ads.
- Initial keyword research.
- Keyword bid strategy.
- Set up your Google Analytics account.
- Connect your various Google accounts so they communicate.